A while back, Mr. Ken Molay of Webinar Success posted a good article about webinar attendance rates. His main findings spoke about what type of attendance rates one should expect when conducting a webinar. To summarize, these were his findings:
- General open-call marketing or lead generation webinars – 33% Attendance
- Highly targeted audience with a specialized interest – 50% Attendance
- Customer communications events – 60 to 65% Attendance
- Internal training and employee communications -?80 to 85% Attendance
To get the entire article, check it out here: http://wsuccess.typepad.com/webinarblog/2007/09/webinar-attenda.html
